Are explainer videos too expensive
The 21st century belongs to the internet and in the age of digital media, the users have emerged out as smart and innovative and they review each of the service with a sharp mind.
As the time has passed, the marketing strategies of the companies have become a lot Are explainer videos too expensive
The 21st century belongs to the internet and in the age of digital media, the users have emerged out as smart and innovative and they review each of the service with a sharp mind.
As the time has passed, the marketing strategies of the companies have become a lot user friendly and they have focused on improving their presence in the online world as well so that they can reach to more people and connect them in a better way.
In order to do so, a new advertising technique which has been used by the companies at a large scale is video marketing.
At present, companies use the combination of social media marketing, search engine marketing, TV advertising, video marketing as their primary strategies to boost their business to increase their sales and get more profit.
Video marketing is the process of advertising the concepts of the organization with the help of a video. The video marketing is itself a large domain and comprises of many sub elements such as explainer videos, whiteboard animated videos, stop motion videos etc.
Out of all these, explainer videos are the most popular and are used at a global level. Explainer videos are the short length videos which ‘explains’ the products and services of the enterprise to the people in a very simple way.
These videos are not only full of informational elements which educates the viewer, but also consists of the entertaining elements which engages the users and hence ending up attracting a huge audience to the video.
In order to create the explainer video for the business, a professional team is required which is expert in their job and can think creative and out of the box ideas for the ideas of their clients and can help them in reaching their business goals.
Cost of explainer videos – they are expensive
Generally, the process of getting the explainer video is quite lengthy and is very expensive as well. It is said that, “you get what you pay for”. Hence, whatever the company is ready to invest in the marketing strategy, the similar output is produced.
The process to create an explainer videos is divided into a number of stages such as story writing, voiceover, animation etc.
When a professional team is hired to create the explainer video and company is ready to invest money to get quality video, the budget of the video falls in the range of $10,000 to $15,000. However, not all companies can afford such investments, especially the small companies and the start ups.
Apparently, the cost of the explainer videos can be reduced if free lancers are hired or the modules are accomplished by the company itself such as script writing and voice over.
The cost of the explainer videos varies with company but in general, it is expensive stuff.
Explainer videos are a handy tool for the brands to promote themselves and their concept but to create an explainer video, it requires a big investment to get the high quality video.
