Which kind of explainer video is better for your business
Today’s world of marketing and promotion is ruled by Online Marketing or Digital Marketing. Now, companies are taking their hands off the traditional methods of marketing where they used to employ several people in order to promote their product by physically visiting the target areas. This was uncomfortable in two ways- Time consuming and Costly. Now, by the involvement of digital marketing, everything is just a click away. People use various methods of online marketing such as social media marketing, e-mail marketing, Search Engine Optimization etc. One most important tool which is the result of digital marketing is Explainer video. Now, if a company wants to introduce a new product, it launches an explainer video, which gives a positive impression about that product in the minds of people.
Thus, an explainer video has become an essential part in the promotion process as it has become a crucial point in forming an impression about any product. Companies are investing a hefty amount to make explainer videos which can gather the attention of huge crowd.
Now, the question arrives, which kind of explainer video is suitable for your firm? Or whenever you are launching a new product or service, what techniques you should use in making your explainer video impressive an engaging? As this is very important aspect for any company to make a positive impression about their product in the market, so they try their best in order to win the trust of the people.
There are many techniques which can be implemented while making an explainer video, like you can choose 2D, 3D, 2.5D (2.5D is a combination of both i.e. 2D and 3D), typography, stop motion, whiteboard, cartoons, live action etc. All these techniques can be employed to make your video stand out of the crowd. The type of technique you should choose depends upon the kind of product or service, or the business plan that you are going to introduce in front of the audience.
Which kind of explainer video is better for your business
Here, I am discussing a few techniques, in detail:
- KINETIC TYPOGRAPHY:
Kinetic Typography is an outstanding technique which is fantastically engaging method of delivering textual content in a visual format. This is most suited for those people, who do not want to lose their audience and want to give a message to them. This is a good method of representing your idea in a simple way, including an equal amount of entertainment. Presenting text in appealing manner is the basic key involved in this technique. It is made appealing by including special effects embedded with cool graphics and animation techniques. Examples from history show that these videos are so nicely presented that they have gone viral.
- WHITEBOARD TECHNIQUE:
This technique is mostly favoured by startups. Basically, this technique involves a sequential drawing of the objects and images, followed by text (wherever required) and providing a background voice support to whatever is depicted by the images.
- LIVE ACTION TECHNIQUE:
Live action explainer videos are nothing but simply shooting the videos using a video camera and there is an actor in front of the camera who briefs you about the business idea.
- STOP MOTION TECHNIQUE:
Stop motion is a latest technique of implementing awesome modifications in an explainer video. Basically, Stop motion is a perfect example of excellently crafted videos. These kinds of techniques depict the step by step creation of videos using real objects and depicting it on the screen as a whole. Stop motion videos are tough to make and require trained hands to provide you good videos. These are a quite expensive also. But they are expensive only because of the quality they embed in the videos. Explainer video company.
